Our Vision Where we're going
A country where preventable disease is the exception — where every American has a care team that anticipates problems decades before symptoms appear.
Est. 2021 Concierge care across America
Health & wellness, managed beautifully.
Healthy Fit Track unites board-certified physicians, registered dietitians, and health coaches into one personal care team — proactive primary care, preventive medicine, nutrition, and longevity programs, in person in Pearl City, Hawaii and virtually in all 50 states.
4.9/5 from 1,200+ verified member reviews nationwide
Next opening: today3:30 PM HST · virtual or in-clinic
01 About Optima
Care that treats you like a person, not a chart.
Healthy Fit Track was founded in 2021 in Pearl City, Hawaii, on a simple frustration: American healthcare reacts to illness instead of building health. We do the opposite.
Our members get a dedicated care team that knows their history, their labs, their habits — and their goals. One shared plan, one shared chart, zero repeats of your story at every door. From annual deep-dive physicals to everyday questions over secure chat, we manage your wellbeing continuously, not just when something goes wrong.
Rooted in 2021 — growing nationwideFounded in Pearl City, HI · now serving members coast to coast
4+Years of care
Our Mission What we do daily
To make world-class, deeply personal health management effortless — pairing medicine with nutrition, movement, sleep and mindset under one accountable team.
Our Values What we believe
Four commitments guide every appointment, plan, and message we send.
Compassion firstEvidence over hypeRadical transparencyOwnership of outcomes
Our Principles How we practice
- 01 Prevention beats prescription — every time.
- 02 One team, one plan, zero fragmentation.
- 03 Small habits, compounded daily, change lives.
- 04 Measure what matters; adjust what doesn't work.
- 2021Founded in Pearl City, Hawaii
- 2022Nationwide telehealth launched
- 202310,000th member welcomed
- 2024Metabolic health lab opened
- 202525,000+ members · 50 states
02 Milestones
Numbers that carry weight.
Every figure below is a person who decided their health deserved management, not neglect.
03 Why Optima
Everything a modern practice should be.
We rebuilt the doctor's visit from first principles — around your calendar, your data, and your goals.
One dedicated care team, one shared plan
Your physician, registered dietitian, and health coach work from the same chart and the same goals — no repeating your story, no conflicting advice, no falling through the cracks between specialties.
Board-certified physician
Registered dietitian
Health coach
Same-week appointments
Our members wait 1.8 days on average — in clinic or on video. Same-day slots for Complete and Elite members.
Built on your real data
Labs, biometrics and wearables — Apple Health, Fitbit, Garmin, Oura — feed one living plan that adapts as you do.
Transparent membership pricing
One flat monthly rate, published openly. No surprise bills, no codes, no "it depends."
Whole-person care
Sleep, stress, movement, nutrition and medicine — treated as one system, because your body is one.
Private by design
HIPAA-compliant records, encrypted messaging, and a promise: we never sell member data. Ever.
04 How it works
From first call to full momentum.
Four calm steps — most members complete onboarding within two weeks.
01
Discovery call
A relaxed 20-minute conversation about your history, goals and what "healthy" means to you. No forms marathon, no judgment.
20 minutes02
Deep health assessment
Comprehensive labs, biometrics, body composition and lifestyle review — the baseline everything else is measured against.
Week one03
Your personal plan
Your physician and dietitian co-design one roadmap: medical care, nutrition targets, movement, sleep and stress protocols.
Week two04
Ongoing management
Quarterly reviews, unlimited secure messaging, plan adjustments and a team that notices drift before you feel it.
Continuously05 Services
Nine programs. One team behind them.
Every program is physician-led and coordinated with your full care team — never a silo.
In-clinic & virtual
General Healthcare
Your foundation for everyday health. Complete primary care including physicals, acute illness visits, and chronic condition management by providers who truly know you.
Included in plans · from $49/mo
Comprehensive Care
Dental Care
Preventative cleanings, cosmetic dentistry, and restorative treatments designed to keep your smile bright, healthy, and pain-free.
Checkups from $89
1-on-1 coaching
Wellness, Nutrition & Weight Loss
A metabolic approach to health. Registered dietitians and physicians work together to provide lab-guided eating plans, body composition tracking, and sustainable weight management.
Plans from $150/mo
Medical & Cosmetic
Hair & Skin Treatment
Advanced dermatology for glowing skin and healthy hair. Evidence-led skincare routines, acne and eczema programs, lesion checks, and modern restoration therapies.
Consults from $75
Orthopedic care
Joint/Bone Health
Proactive care to keep you moving. Preventative bone density screenings, arthritis management, and coordinated physical therapy for optimal mobility and recovery.
Assessments from $110
Advanced screening
Cardio Health
Protecting your most vital organ. Advanced biomarker panels, ECG monitoring, blood pressure management, and lifestyle coaching to optimize cardiovascular longevity.
Panels from $130
All life stages
Men & Women Healthcare
Tailored health optimization through every chapter. Specialized hormone testing, reproductive health, fertility support, and gender-specific preventative screenings.
Hormone panel from $120
Cognitive support
Memory & Neuro Healthcare
Safeguarding your cognitive future. Neurological assessments, memory care protocols, and brain health optimization strategies designed for long-term mental vitality.
Screenings from $145
Coverage assistance
Health Insurance
Expert guidance to navigate your healthcare coverage. We help you understand policy options, optimize premiums, and ensure you get the comprehensive care benefits you deserve.
Consultation Free
06 Membership
Simple pricing, serious care.
Flat monthly memberships. No insurance games, no hidden fees — cancel anytime with 15 days' notice.
Essential Care
Everyday health, handled
$49/month
Billed monthly · cancel anytime
- Annual 60-minute deep health review
- Unlimited virtual urgent visits
- Personal care plan & goal tracking
- Secure messaging (48-hr response)
- Prescription savings program
Complete Care
Prevention, dialed in
$99/month
Billed monthly · cancel anytime
- Everything in Essential Care
- Quarterly lab panels — 52 biomarkers
- Monthly nutrition coaching session
- Same-day priority booking
- Specialist referral coordination
- Wearable integration & insights
Elite Longevity
Concierge-level management
$199/month
Billed monthly · cancel anytime
- Dedicated concierge physician
- 2 home visits per year (select metros)
- Advanced longevity panels — 100+ markers
- 24/7 direct physician line
- Annual executive physical
- Family add-on — 20% off per member
HSA/FSA eligible Superbills provided Cancel anytime
07 Book a consultation
Start with a conversation.
Tell us where you are and where you want to be. A real human replies within one business hour.
08 Member stories
What America says about Optima.
"For the first time in my adult life, a healthcare provider spent a full hour just listening. My dietitian rebuilt my relationship with food — my A1C dropped from 6.4 to 5.5 in seven months. I cried at my review appointment."
Sarah MitchellAustin, Texas
Verified
"I used to wait three weeks to see my PCP. With Optima I messaged at 8am about a nasty rash and had a derm video visit by lunch. The membership pays for itself in saved time alone."
David RodriguezSeattle, Washington
Verified
"Perimenopause wrecked me for two years and three doctors told me to 'wait it out.' Optima's women's wellness team ran proper hormone panels, adjusted my plan twice, and gave me my life back. Every woman deserves this standard of care."
Monica GarciaMiami, Florida
Verified
"34 pounds down over eight months, without a crash diet in sight. The weight management program is physician-guided, lab-checked, and honestly kind. My knees and my cardiologist both send their thanks."
James OkaforChicago, Illinois
Verified
"The teen acne program for my daughter was handled with such sensitivity. Photo-based derm visits meant zero missed school days, and four months later her skin — and confidence — are transformed."
Emily ThompsonDenver, Colorado
Verified
"I live ten minutes from their Pearl City clinic and the in-person care is flawless — but what sold me is the preventive protocol. My yearly biomarker review is now a family tradition. My father joined last month at 71."
Robert KimPearl City, Hawaii
Verified
09 FAQ
Questions, answered honestly.
It's a proactive alternative to reactive sick-care. Instead of visiting different providers who never talk to each other, you get one dedicated team — physician, dietitian, health coach — managing your medical care, screening schedule, nutrition, movement, sleep and stress under a single living plan.
We're a direct-membership practice, which is how we keep visits long and waits short. We don't bill insurance, but we provide itemized superbills you can submit for out-of-network reimbursement, memberships are HSA/FSA eligible, and lab work can often run through insurance at partner labs.
Virtual care is available in all 50 states. Our flagship clinic is in Pearl City, Hawaii, and we partner with Quest and LabCorp locations nationwide for in-person bloodwork.
Our current average wait is 1.8 days. Complete and Elite members get same-day virtual slots, and Elite members reach their physician directly, 24/7.
Yes — every Optima physician is board-certified and licensed in your state of residence at the time of your visit. Dietitians are registered (RD/RDN) and our coaches hold national certifications. Credentials are listed in your member portal.
Absolutely — that's the point. We integrate Apple Health, Fitbit, Garmin, Oura and Whoop. Your sleep, activity and heart-rate trends sit right beside your labs in one dashboard your whole team sees.
Yes. Memberships are month-to-month; cancel with 15 days' notice and no penalty. Annual plans are refunded pro-rata within the first 60 days. We'd rather earn your renewal than trap it.
Family members on the same account receive 20% off their memberships — including pediatric-friendly primary care for kids 12+, and teen acne programs through our dermatology service.
Completely. All records are HIPAA-compliant, encrypted in transit and at rest, and accessible only to your care team. We never sell or share member data with advertisers — read our full Privacy Policy.
Book a free 20-minute discovery call through the form above or call (808) 200-2950. Most new members complete their assessment and have a personal plan within two weeks of joining.
10 Contact
Let's talk about your health.
Questions about memberships, programs or whether Optima is right for you — we answer every message personally.
Phone
(808) 200-2950Clinic
624 Cedar Dr #APT A, Pearl City,Hawaii 96782, USA